P. B., Sajoy. Guerrilla Marketing: A Theoretical Review. Indian Journal of Marketing, [S. l.], v. 43, n. 4, p. 42–47, 2013. DOI: 10.17010/ijom/2013/v43/i4/36380. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/36380. Acesso em: 10 oct. 2025.