CHATTERJEE, Sebabrata. A Study of Demographic Variables Affecting Consumer Buying Behaviour with Reference to Synthetic Detergents. Indian Journal of Marketing, [S. l.], v. 43, n. 5, p. 58–63, 2013. DOI: 10.17010/ijom/2013/v43/i5/36387. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/36387. Acesso em: 22 aug. 2025.