SARAF, Vikas; JAIN, N. C.; SINGHAI, Mahendra. Children and Parents’ Interest in TV Advertisements: Elucidating the Persuasive Intent of Advertisements. Indian Journal of Marketing, [S. l.], v. 43, n. 7, p. 30–43, 2013. DOI: 10.17010/ijom/2013/v43/i7/34016. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/34016. Acesso em: 10 oct. 2025.