GUPTA, Shruti; CHAUDHRY, Harish; KAMAL, Harsh. Exploring the Relationship Between Demographic Factors and Consumers’ Buying Behaviour Towards Cause - Based Marketing: An Assessment Study. Indian Journal of Marketing, [S. l.], v. 45, n. 10, p. 49–61, 2015. DOI: 10.17010/ijom/2015/v45/i10/79800. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/79800. Acesso em: 21 oct. 2025.