MAHOBIA, Himanshu; JAIN, Trilok Kumar. Starbucks: Adapting in the Indian Market. Indian Journal of Marketing, [S. l.], v. 45, n. 8, p. 37–47, 2015. DOI: 10.17010/ijom/2015/v45/i8/79919. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/79919. Acesso em: 12 sep. 2025.