TARA, Kanak; SINGH, Saumya; KUMAR, Ritesh. Green Marketing: The New Strategic Imperative by Firms in India. Indian Journal of Marketing, [S. l.], v. 45, n. 7, p. 19–34, 2015. DOI: 10.17010/ijom/2015/v45/i7/79926. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/79926. Acesso em: 22 aug. 2025.