QURESHI, Ishtiaq Hussain; GUL, Maleeha. Product Placement in Movies: Relationship Between Beliefs Towards Product Placement and Usage Behavior. Indian Journal of Marketing, [S. l.], v. 45, n. 7, p. 35–47, 2015. DOI: 10.17010/ijom/2015/v45/i7/79927. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/79927. Acesso em: 9 oct. 2025.