KRISHNA MOHAN NAIDU, Y.; S. B., Ponduri. A Comparative Study on Customer Relationship Management Practices in the Telecom Industry. Indian Journal of Marketing, [S. l.], v. 45, n. 4, p. 43–55, 2015. DOI: 10.17010/ijom/2015/v45/i4/79961. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/79961. Acesso em: 9 oct. 2025.