SIJI, Smitha. Variance in Factors Influencing Buyer Behaviour Across Various Product Categories in FMCGs. Indian Journal of Marketing, [S. l.], v. 45, n. 3, p. 54–68, 2015. DOI: 10.17010/ijom/2015/v45/i3/79968. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/79968. Acesso em: 13 sep. 2025.