CHAUDHRY, Harish; GUPTA, Shruti. Consumers’ Motivation for Participating in Cause Related Marketing: An Exploratory Study. Indian Journal of Marketing, [S. l.], v. 45, n. 1, p. 36–48, 2015. DOI: 10.17010/ijom/2015/v45/i1/79999. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/79999. Acesso em: 9 oct. 2025.