VERMA, Meghna; R., Saranya. Role of Gender in Influencing Consumers’ Attitude Towards Online Advertising. Indian Journal of Marketing, [S. l.], v. 44, n. 12, p. 32–46, 2014. DOI: 10.17010/ijom/2014/v44/i12/80009. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80009. Acesso em: 10 oct. 2025.