BHOWAL, Amalesh; PAUL, Tarak. Measuring Satisfaction of Mutual Fund Investors from the Customer Communication Dimension of the Marketing Mix. Indian Journal of Marketing, [S. l.], v. 44, n. 12, p. 47–56, 2014. DOI: 10.17010/ijom/2014/v44/i12/80013. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80013. Acesso em: 10 oct. 2025.