KANG, Sunhee; KANG, Bohyeon. A Sustainable Marketing Strategy Based on Customer Satisfaction: The Case of Dongbu Insurance in South Korea. Indian Journal of Marketing, [S. l.], v. 44, n. 11, p. 7–21, 2014. DOI: 10.17010/ijom/2014/v44/i11/80107. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80107. Acesso em: 10 oct. 2025.