BATRA, Ankita. Nature and Role of Qualitative Market Research: An Alternative or a Complimentary Approach?. Indian Journal of Marketing, [S. l.], v. 44, n. 11, p. 49–60, 2014. DOI: 10.17010/ijom/2014/v44/i11/80113. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80113. Acesso em: 10 oct. 2025.