TIGGA, Amar Eron; PATHAK, Pramod; KUMAR, Rohit Vishal. Branding of B-Schools by Understanding the Expectations of Their Three Major Stakeholders. Indian Journal of Marketing, [S. l.], v. 44, n. 10, p. 7–23, 2014. DOI: 10.17010/ijom/2014/v44/i10/80114. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80114. Acesso em: 22 oct. 2025.