RAWAT, Jyoti. Emotional Association with a Brand: A Link that Lasts in Consumers’ Memory Through Experience. Indian Journal of Marketing, [S. l.], v. 44, n. 10, p. 51–59, 2014. DOI: 10.17010/ijom/2014/v44/i10/80118. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80118. Acesso em: 21 oct. 2025.