THAKUR, Chandan. An Empirical Study of Attitude Toward Cause Related Marketing Programs Among Young Indian Consumers. Indian Journal of Marketing, [S. l.], v. 44, n. 9, p. 20–29, 2014. DOI: 10.17010/ijom/2014/v44/i9/80120. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80120. Acesso em: 10 oct. 2025.