DEY, Dipanjan Kumar. Factors Affecting Service Acceptance in Organizational Buying of Services: An Empirical Examination. Indian Journal of Marketing, [S. l.], v. 44, n. 9, p. 30–42, 2014. DOI: 10.17010/ijom/2014/v44/i9/80121. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80121. Acesso em: 10 oct. 2025.