MISHRA, Pallabi. Persuading Effect of Store Aesthetics on Shoppers’ Purchase Intentions: The Gender Difference. Indian Journal of Marketing, [S. l.], v. 44, n. 9, p. 43–53, 2014. DOI: 10.17010/ijom/2014/v44/i9/80122. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80122. Acesso em: 10 oct. 2025.