NANDAN, Shiva; NANDAN, Monica. Aligning Core Brand Values (CBV) and Corporate Social Responsibility (CSR) to Enhance Corporate Brand Equity (CBE): A Non - Monetary Approach. Indian Journal of Marketing, [S. l.], v. 44, n. 8, p. 21–31, 2014. DOI: 10.17010/ijom/2014/v44/i8/80126. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80126. Acesso em: 17 sep. 2025.