PRAKASH, Gyan; PATHAK, Pramod. Understanding Rural Buying Behaviour: A Study with Special Reference to FMCG Products. Indian Journal of Marketing, [S. l.], v. 44, n. 8, p. 43–55, 2014. DOI: 10.17010/ijom/2014/v44/i8/80132. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80132. Acesso em: 26 jul. 2025.