PANDA, Rajesh; SWAR, Biranchi Narayan; MUKERJEE, Kaushik. Factors Affecting Brand Trust: An Exploratory Investigation Among Indian Retail Consumers. Indian Journal of Marketing, [S. l.], v. 44, n. 7, p. 7–17, 2014. DOI: 10.17010/ijom/2014/v44/i7/80362. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80362. Acesso em: 10 oct. 2025.