JAIN, Neeraj Kumar; THAKAR, G. D. Factors of Product Customization for the 1200cc Passenger Car Segment: An Empirical Study in Central India. Indian Journal of Marketing, [S. l.], v. 44, n. 7, p. 18–29, 2014. DOI: 10.17010/ijom/2014/v44/i7/80363. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80363. Acesso em: 10 oct. 2025.