RAYCHAUDHURI, P. S. Challenging the Female Stereotypes in Indian Television Advertisements: The Women Consumers’ Perspective. Indian Journal of Marketing, [S. l.], v. 44, n. 5, p. 30–43, 2014. DOI: 10.17010/ijom/2014/v44/i5/80376. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80376. Acesso em: 10 oct. 2025.