N., Joji Alex; THOMAS, Jithin. Brand Credibility and Purchase Intention Among Users of Shopping and Convenience Goods: The Moderating Role of Brand Involvement. Indian Journal of Marketing, [S. l.], v. 44, n. 4, p. 17–24, 2014. DOI: 10.17010/ijom/2014/v44/i4/80386. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80386. Acesso em: 10 oct. 2025.