MISHRA, Aditya S. Match-up on Physical Attractiveness: Effectiveness of Cartoon Spokes-Character and Human Spokesperson. Indian Journal of Marketing, [S. l.], v. 44, n. 4, p. 34–42, 2014. DOI: 10.17010/ijom/2014/v44/i4/80388. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80388. Acesso em: 10 oct. 2025.