BAGDARE, Shilpa; BANSAL, Pooja. Effect of Music on Branding Effectiveness : An Experimental Study of Telecom Brands. Indian Journal of Marketing, [S. l.], v. 44, n. 3, p. 43–52, 2014. DOI: 10.17010/ijom/2014/v44/i3/80428. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80428. Acesso em: 10 oct. 2025.