KANDPAL, Anshul; PATRA, Santosh K. Brand Building in the Era of Mobility and Emergence of ’New Imagined Communities’: A Conceptual Analysis. Indian Journal of Marketing, [S. l.], v. 43, n. 11, p. 24–29, 2013. DOI: 10.17010/ijom/2013/v43/i11/80505. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80505. Acesso em: 10 oct. 2025.