SUBASINI, M.; RAJIV VIGNESH, M.; REVATHY, R. Innovative Marketing Strategies for the Refined Edible Oil Industry: A Multidimensional Approach. Indian Journal of Marketing, [S. l.], v. 43, n. 11, p. 46–56, 2013. DOI: 10.17010/ijom/2013/v43/i11/80508. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80508. Acesso em: 10 oct. 2025.