JOSHI, Deepal Jay. An Analysis of the Existing Literature on B2C E-commerce. Indian Journal of Marketing, [S. l.], v. 43, n. 12, p. 34–46, 2013. DOI: 10.17010/ijom/2013/v43/i12/80512. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/80512. Acesso em: 12 jan. 2026.