HART, Phillip M.; JHA, Subhash. The Variation of Consumer Anthropomorphism across Cultures. Indian Journal of Marketing, [S. l.], v. 45, n. 11, p. 7–16, 2015. DOI: 10.17010/ijom/2015/v45/i11/81873. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/81873. Acesso em: 9 oct. 2025.