VELAVAN, C.; NAVEEN KUMAR, S.; VARADHA RAJ, S. A Study on Brand Preference and Brand Switching Behaviour of Bt Cotton Farmers in Andhra Pradesh. Indian Journal of Marketing, [S. l.], v. 45, n. 11, p. 17–28, 2015. DOI: 10.17010/ijom/2015/v45/i11/81876. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/81876. Acesso em: 9 oct. 2025.