ZAVERI, Bijal. The Consequent Consumer Behaviour in Cosmetic Industry - A Study of Lakme’s Competitive Position and Advertisement Effectiveness & awareness of Lakme Beauty Salon in Baroda City. Indian Journal of Marketing, [S. l.], v. 37, n. 12, 2007. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/36471. Acesso em: 12 dec. 2025.