TREHAN, Kulveen; GUPTA, Aastha. Brands Explore Human Relationships for Consumer Engagement : A Critical Analysis of Television Advertising in India. Indian Journal of Marketing, [S. l.], v. 45, n. 12, p. 32–46, 2015. DOI: 10.17010/ijom/2015/v45/i12/84010. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/84010. Acesso em: 9 oct. 2025.