MENDIRATTA, Ankita; MEHTA, Vinayak. Effectiveness of Media in Mobilizing People towards Social Causes and Campaigns. Indian Journal of Marketing, [S. l.], v. 41, n. 12, p. 4–10, 2011. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/85190. Acesso em: 9 oct. 2025.