SARANYA, K.; SANTHI, P. Enhancing Customer Delight in LED Televisions by Using the KANO Model. Indian Journal of Marketing, [S. l.], v. 46, n. 1, p. 49–60, 2016. DOI: 10.17010/ijom/2016/v46/i1/85748. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/85748. Acesso em: 9 oct. 2025.