KUMAR, Amresh; GUPTA, S. L.; KISHOR, Nawal. The Antecedents of Customer Loyalty: Attitudinal and Behavioral Perspectives Based on Oliver’s Loyalty Model. Indian Journal of Marketing, [S. l.], v. 46, n. 3, p. 31–53, 2016. DOI: 10.17010/ijom/2016/v46/i3/88996. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/88996. Acesso em: 9 oct. 2025.