SREELATA; NARASIMHAM, N. V.; GUPTA, M. K. Segmenting Consumers in Food and Grocery Retail. Indian Journal of Marketing, [S. l.], v. 46, n. 4, p. 24–38, 2016. DOI: 10.17010/ijom/2016/v46/i4/90527. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/90527. Acesso em: 9 oct. 2025.