BASHIR, Makhmoor; YOUSAF, Anish; VERMA, Rajesh. Disruptive Business Model Innovation: How a Tech Firm is Changing the Traditional Taxi Service Industry. Indian Journal of Marketing, [S. l.], v. 46, n. 4, p. 49–59, 2016. DOI: 10.17010/ijom/2016/v46/i4/90530. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/90530. Acesso em: 9 oct. 2025.