S., Deepa; CHITRAMANI, P. Customer Based Retailer Equity of Apparel Retail Stores. Indian Journal of Marketing, [S. l.], v. 46, n. 5, p. 7–25, 2016. DOI: 10.17010/ijom/2016/v46/i5/92485. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/92485. Acesso em: 9 oct. 2025.