GIRI, Arunangshu; PANDEY, Mrinalini. Relationship Marketing as an Effective Promotional Tool of Yoga Marketing in the Urban Indian Market : An Empirical Study. Indian Journal of Marketing, [S. l.], v. 46, n. 5, p. 42–54, 2016. DOI: 10.17010/ijom/2016/v46/i5/92488. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/92488. Acesso em: 9 oct. 2025.