DIVAKAR, Radhamani; ANJANA RAJU, Guntur. Children’s Interest in TV Advertisements and their TV Viewing Behaviour. Indian Journal of Marketing, [S. l.], v. 46, n. 5, p. 55–66, 2016. DOI: 10.17010/ijom/2016/v46/i5/92489. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/92489. Acesso em: 9 oct. 2025.