MANDAL, Kaushik; ROY, Koushick. Quest for Variation in Inter-Firm Influence:An Empirical Exploration. Indian Journal of Marketing, [S. l.], v. 46, n. 6, p. 7–22, 2016. DOI: 10.17010/ijom/2016/v46/i6/94835. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/94835. Acesso em: 9 oct. 2025.