JASROTIA, Namrata Vasudeo. Industrial Marketing:Text and Cases. Indian Journal of Marketing, [S. l.], v. 46, n. 6, p. 62–64, 2016. DOI: 10.17010/ijom/2016/v46/i6/94849. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/94849. Acesso em: 9 oct. 2025.