BAWA, Pardeep; BATHURUTHEEN, Faizal. Effect of Extrinsic Cues on Perception of Private Label Quality and Customer Satisfaction. Indian Journal of Marketing, [S. l.], v. 46, n. 7, p. 55–66, 2016. DOI: 10.17010/ijom/2016/v46/i7/97127. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/97127. Acesso em: 9 oct. 2025.