JOJI ALEX, N.; VARGHESE, Aneesh. Brand - Extension Price Premium : An Enquiry on the Role of Perceived Fit Among Users of a Consumer Durable in India. Indian Journal of Marketing, [S. l.], v. 46, n. 8, p. 11–24, 2016. DOI: 10.17010/ijom/2016/v46/i8/99290. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/99290. Acesso em: 9 oct. 2025.