FARHAN, Mohd.; YOUSAF, Anish. Exploring Factors Affecting the Effectiveness of Web-Advertising. Indian Journal of Marketing, [S. l.], v. 46, n. 8, p. 51–57, 2016. DOI: 10.17010/ijom/2016/v46/i8/99295. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/99295. Acesso em: 9 oct. 2025.