SWAMINATHAN, T. N.; VISWANATHAN, P. K. Social Marketing - Predicting the Impact of Government Aided Health Insurance Project in Rural Tamil Nadu. Indian Journal of Marketing, [S. l.], v. 46, n. 9, p. 11–23, 2016. DOI: 10.17010/ijom/2016/v46/i9/101038. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/101038. Acesso em: 9 oct. 2025.