JANA, Abhisek; CHANDRA, Bibhas. Role of Brand Image and Switching Cost on Customer Satisfaction-Loyalty Dyadic in the Mid-Market Hotel Sector. Indian Journal of Marketing, [S. l.], v. 46, n. 9, p. 35–52, 2016. DOI: 10.17010/ijom/2016/v46/i9/101040. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/101040. Acesso em: 9 oct. 2025.