RAYCHAUDHURI, P. S.; GARG, Aman. Brand Influence in Business-to-Business (B2B) Markets : Understanding the Buying Criteria of Different Organizations. Indian Journal of Marketing, [S. l.], v. 46, n. 12, p. 42–52, 2016. DOI: 10.17010/ijom/2016/v46/i12/106748. Disponível em: https://indianjournalofmarketing.com/index.php/ijom/article/view/106748. Acesso em: 9 oct. 2025.